Key components of digital transformation in business strategy implementation in mining and processing of nonmetallic building materials

The article gives an analysis of Industry 4.0 components in implementation of business strategies in mining and processing of nonmetallic constructional materials as a case-study of Eurocement group. The constructional materials industry is one of the basic sectors of economy in Russia and mainly produces nonmetallic constructional materials. The business strategy model is discussed with regard to interests of three critical components which shape a strategic triangle: rivals, customers and company. The model uses the Industry 4.0 concept and aims at enhanced flexibility and optimization of pricing as well as at personalization of products and services owing to the extensive interaction between a producer and a customer. The study includes the research and analysis of a production facility from the view point of close alliance between producers and customers and new clientele attraction. An emphasis is laid on the current client servicing model to reveal the key factors in strengthening relations with customers and new clientele attraction in the context of Industry 4.0. It is concluded that the current business strategy of the test company needs adjustment by some of the key factors. It is proposed to create a digital partnership ecosystem aimed to ensure digital interaction with customers along the entire supply chain.

Zaytseva E. V. Process engineering and management in mining. MIAB. Mining Inf. Anal. Bull. 2023;(6):67-80. [In Russ]. DOI: 10.25018/0236_1493_2023_6_0_67.

E.V. Zaytseva, Dr. Sci. (Eng.), Professor, National University of Science and Technology «MISiS», 119049, Moscow, Russia, e-mail: kancela@misis.ru.

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